Owning your own business is a lot of work. It's blood, sweat and tears.
Round-the-clock hours. Stressful. Fulfilling. Rewarding.
So many words, yet no small business owner would ever describe their business as 'small'.
To show that MetLife understands small businesses of America
we documented real business owners showcasing that they're actually Anything But Small.
MetLife's first campaign launch without their 30+ years of Snoopy branding.
In addition to national broadcast spots, the campaign included print and digital.