Problem:
Uber has been a PR and brand nightmare - from the former CEO’s poor behavior that created a toxic company culture, to the public losing trust in the app causing masses to #DELETEUBER.
Uber grew too fast, too quickly, with no responsibility.

Solution:
enso established Uber’s global principles, a first-ever, that will guide how they’ll grow as a product and business. We created Uber’s latest additions to their website, 6 videos and extra social content directed towards the tech industry. Uber is setting the example by being transparent
as a tech business in the ride sharing marketplace.

Uber_principles.png

To uphold Uber’s honesty and transparency our videos were hosted by a tech journalist,
interviewing 9 Uber executives, zero acting talent.