My name is pronounced teh-knee-sah. Friends call me Tye.
My background is rooted in sociocultural anthropology and is a major influence in how I think, feel and lead.
With a career that spans across a variety of brand categories from sports, tech, pharma, insurance, autos, beauty, fashion, to non-profit orgs, my experience has been across both national and global campaigns. My career started in TV alongside print and OOH to evolve with branded content as integrated campaigns across .com, brand apps, YouTube long-form, YouTube Shorts, Instagram Feed, Reels, Stories, TikTok, to Twitter. New Influencer and Comms Programs, Casting relevant talent? That too.
From strategic planning, concept ideation, to execution and launch; leading & nurturing a variety of team organizations, I work alongside brands to evolve with audiences and new markets in this ever-changing world.
I love an awards moment but the hand-written notes, texts and voice messages I’ve received from my teams over the years are worth much more.
Awards + Recognition: Washington Post | 10 best of Super Bowl 50 - Fitbit Shorty Awards | Best in Social Media - Honda Webby Awards | Nominee - Honda ThinkLA | Best in Social Media - Honda ADDY Awards | National, Gold - Honda One Show | Merit - Honda Effies | Fitness & Health - Fitbit
Featured Work: AdAge | Fitbit, Honda, Sephora LVMH AdWeek | Fitbit, Honda, Sephora LVMH AgencySpy | Fitbit, Honda, Sephora LVMH Creativity Online | Editor’s Pick | Honda Hollywood Reporter | Wondery Fast Company | Honda Forbes | Honda Mashable | Honda One Club | Honda Washington Post | Fitbit SF Egotist | 5 Things I Learned
