PROBLEM:
Finding the right pair of jeans is quite literally (and figuratively) an uncomfortable experience.
SOLUTION:
When a woman does feel good in her jeans, who knows what she'll do for the first time.
Global launch for Levi's new Women's Denim Collection.
A shift in culture and for the brand, to remove women’s size label on the outside of their denim—
because women have been reduced to numbers in fashion and criticized for the natural size and shape we’re each meant to be.