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Fitbit Blaze

The brand's first ever global product launch. Introducing Fitbit Blaze fitness watch. 

Washington Posts' 10 best commercials of Super Bowl 50

 

Introducing Fitbit's first ever global campaign: the Blaze

PROBLEM:
Launch the brand’s first global campaign with an all-new watch with
interchangeable bands, making it easier going from sweat suit to tailored suit.

SOLUTION:
Get fit in style from the gym to the office and everything else in life.

CCO - Hunter Hindman
ECD - Matt Ashworth
Creative Directors - Beau Hanson, Rob Calabro
Art Director, Senior Art Director - Tynessa Jue
Copywriter, Senior Copywriter - Iman Omar

Executive Producer - Dan Watson
Producer - DP Odishoo

Director - Andre Stringer, Reset
Editor - Tim Brooks, Beast Editorial
Colour - Dave Hussey, Company 3
Music - Fats Domino
Graphics - Los York

"Fitbit makes first Super Bowl appearance" - AdAge

"Fashion Meets Function in New Fitbit Campaign" - AgencySpy

Washington Post's 10 best commercials of Super Bowl 50