Problem: Roblox is a beloved place for community and creativity but perceived as “a kids platform”.
Solution: Roblox’s first brand campaign.
Show how Roblox’s mission statement This World is Ours For the Making by defining “ours” through the diverse people who bring their creativity to Roblox.
We featured 7 different types of users along with their different skills and unique POVs.
The brand’s social-first audience has a 15M+ fully engaged and authentic audience where we reached their TikTok, Instagram and Twitter fans.
Arguably Roblox is the best brand on TikTok who can speak to and create content that is authentic to the social platform and their audience.
Our brand campaign garnered some of the highest organic views per video on their channel.
H3ichou, showcase developer + artist who obsesses the details inspired by her hometown in Rio and love for anime.
Chai is a Roblox player who doesn't care what others think when it comes to age and creativity, building community and being herself on Roblox.
This world is ours for the making
🛸
This world is ours for the making 🛸
Lirn a developer who specializes in authentic Black hair on Roblox.
Minitoon (they/them) is a creator on Roblox who builds worlds for all. They aim to show different views of the world bridging unlikely opinions.