The Selected Nike franchise is dedicated to featuring the brand through the lens of real individual’s unique style. We expanded the franchise to evolve further into cultural events and key seasonal moments to celebrate sport through the lens of how the next generation sees it.
Formerly an always in-studio-only franchise, we brought forward more of our individual's unique culture and identity through specific set elements and taking production outdoors for deeper, contextual storytelling.
Featuring boundary breaking women.
Selected For Lunar New Year
feat. Bay Area native, college student & martial arts teacher @elinameng
In a male-dominated cultural tradition of lion dancing, Elina truly embodies what it means to break barriers.
Elina is one of the many unique young women defying mainstream assumptions of what representation in sport and culture should look like.
View more below to see these norm-defying women and BIPOC individuals who are shaping the future of culture and sport.
Women-Led Boundary Breakers
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Women-Led Boundary Breakers 💫
Selected For Celebrating Women
feat. runner @nooralexandria who just came off the steps of Ohio's senate floor advocating for Muslim women
to wear their hijab while competing in college-level sports, like cross-country and track #LetNoorRun
Selected For Blue Monday
feat. @christajanine
Known research in the EU/UK as the saddest day of the year we enlisted Christa for her motivational tips
and known outlook on life rooted in welcoming anyone to start small, building towards any health or wellness goal you may have.
Selected For Galentine’s Day
feat. real besties and roller skaters @kamryjames + @mayasamaha
We celebrated February 14 not only for romantic couples, but is a day to celebrate friendships.
A form of community that should be seen and celebrated more for young women.
