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Honda Racing

Giving people tickets for being too slow and offering people a chance to win the fastest seat in sports with Mario Andretti. 

Creativity, Editor's Pick

PROBLEM:
Honda wanted to grow their non-traditional sweepstakes offer to non-speed fanatics,
giving people the chance to attend an IndyCar race with Mario Andretti.

SOLUTION:
We ditched the typical sweepstakes and created Honda’s own Speed Patrol who were
an on-the-ground team, mistaken as law enforcement, handing out slow citations.

A comedic take on speed and many thanks to The Second City and iO improv troupes.

Creativity, Editor's Pick

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