PROBLEM:
Wondery, Amazon’s Podcast Publishing Brand, has never invested in an upper and lower funnel marketing campaign, ever.
How do we showcase Wondery’s History genre of podcasts to a younger, more diverse audience, while not ostracizing their older, majority white audience?
SOLUTION:
Create a campaign that all history buffs would be curious to explore—leaning into the invisible thread of facts to uncover…
that, there’s always More to the Story.
This was a first for the Wondery brand—airing on broadcast and Prime.
