Creative Director
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Fitbit Blaze

The brand's first ever global product launch. Introducing Fitbit Blaze fitness watch. 

Washington Posts' 10 best commercials of Super Bowl 50

 

Introducing Fitbit's first ever global campaign: the Blaze

PROBLEM:
Launch the brand’s first global campaign with an all-new watch with
interchangeable bands, making it easier going from sweat suit to tailored suit.

SOLUTION:
Showcase a product that’s versatile and reflective of your life.

Director - Andre Stringer, Reset
Editor - Tim Brooks, Beast Editorial
Colour - Dave Hussey, Company 3

"Fitbit makes first Super Bowl appearance" - AdAge

"Fashion Meets Function in New Fitbit Campaign" - AgencySpy

Washington Post's 10 best commercials of Super Bowl 50