The brand's first ever global product launch. Introducing Fitbit Blaze fitness watch.
Washington Posts' 10 best commercials of Super Bowl 50
Introducing Fitbit's first ever global campaign: the Blaze
PROBLEM: How do you launch the brand’s first global campaign with an all-new product with interchangeable bands, making it easier going from sweatsuit to tailored-suit.
SOLUTION: Dualities, lifestyles that are all you.
Director - Andre Stringer, Reset Editor - Tim Brooks, Beast Editorial Colour - Dave Hussey, Company 3
