Tynessa Jue
Creative Director
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Nike 50th Anniversary

Nike’s Sports Lab is made to inspire the next generation of athletes by reimagining and co-creating the future of sport through play. This kids series is an imaginative, experimental world just for kids.

PROBLEM:
Gen Alpha is the most inactive generation of our time.
How does Nike, a sports brand, connect with Millennial parents and their kids?

SOLUTION:
Turn screen time into play time.
Welcome to Nike Sports Lab: an original series created to inspire by reimagining and
co-creating the future of sport, through play.

CELEBRATING NIKE’S 50TH BIRTHDAY
This special episode we celebrate some of the most iconic athletes of our time with a kid-lens.

We celebrated the Nike greats in a relatable way for kids feat.
Lisa Leslie 🏀
Serena Williams 🐐
LeBron 👑
Shelly-Ann Fraser-Pryce🥇
Cristiano Ronaldo ⚽️

To help launch this very special episode,
we created a unique IG Reel for the GOAT, Serena Williams.

We celebrate one of Serena’s iconic moves in her career - the famous splits.
Williams encouraged her audience to watch as parents + kids together.

A first for Nike,
YouTube Shorts for our kid audience to get to know our Sports Lab characters.