The Selected Nike franchise is dedicated to featuring the brand through the lens of real individual’s unique style. We expanded the franchise to evolve further into cultural events and key seasonal moments to celebrate sport through the lens of how the next generation sees it.
Formerly an always in-studio-only franchise, we brought forward more of our individual's unique culture and identity through specific set elements and taking production outdoors for deeper, contextual storytelling. A big first for the franchise adding OOH video experience across LA Live Crypto.com Arena and Penn Station in NYC.
In just one season, our channel placements expanded from Nike.com, the Nike app, Facebook and IG, to OOH digitized billboards.
