PROBLEM:
Honda wanted to grow their non-traditional sweepstakes offer to non-speed fanatics,
giving people the chance to attend an IndyCar race with Mario Andretti.
SOLUTION:
We ditched the typical sweepstakes and created Honda’s own Speed Patrol who were
an on-the-ground team, mistaken as law enforcement, handing out slow citations.
A comedic take on speed; many thanks to Second City and iO improv troupes.
Creativity, Editor's Pick
Amazement :30
Signature :30
Pastries :30
