PROBLEM:
Roblox is a beloved place for community and creativity but perceived as “a kids platform”.

SOLUTION:
Show how Roblox’s mission statement This World is Ours For the Making by unpacking who “ours” represents:
the diverse people who bring their creativity to Roblox.

As Roblox’s first brand campaign, we featured 7 different types of users along with their different skills and unique POVs.
The brand’s social-first audience has a 15M+ fully engaged and authentic audience where we reached their TikTok, Instagram and Twitter fans.

Roblox, as one of the first major brand partners to understand TikTok, we created a campaign that’s authentic to the platform and their audience.
Our brand campaign garnered some of the highest organic views per video on their channel.