Selected By is a Nike franchise that features seasonal looks through the lens of real individual’s unique style and personality. This Holiday '21 Season, Nike challenged us to refresh the entire franchise while maintaining the successes of past seasons. This in-studio campaign has subtle holiday nods of colour and set elements. More so this season, we peeled back the curtain to show Nike fans the behind-the-scenes of a shoot with everyday people.
Featuring 13 year old “tween” Aliyah Rose, Gen Z’er Roseline Lawrence, and couple Bianca Maieli and Saima Ahmad, all with different loves for sport, their culture and identities— they represent Generation: Visionary.
A big first for the franchise adding OOH video experience across LA Live and Penn Station in NYC.
