Selected By is a Nike franchise that features seasonal looks through the lens of real individual’s unique style and personality. This particular Holiday Season, Nike challenged us to refresh the entire franchise while maintaining the successes of past seasons. The in-studio campaign had subtle holiday nods of colour and set elements. More so this season, we peeled back the curtain to show Nike fans the behind-the-scenes of a shoot with everyday people.
Featuring “tween” Aliyah Rose, Gen Z’er Roseline Lawrence, and partners Bianca Maieli and Saima Ahmad, all with different loves for sport, their culture and identities— they represent Generation: Visionary.
A major first for the franchise, we created DOOH across the entirety of LA Live Crypto.com Arena and Penn Station in NY.
Generation Visionary
✨
Generation Visionary ✨
What an absolute joy to feature Bianca Maieli and Saima Ahmad. Thanks for wrapping this Holiday season on a high note 💕
