Fitbit Alta

Introducing Fitbit's first ever global campaign: the Alta
Fitbit’s first fashion-lead fitness tracker allowing anyone to count their lifestyle.

PROBLEM:
Reach an audience who aren’t dedicated gym-goers but can count their fitness no matter what they’re doing.

SOLUTION:
A campaign that encourages counting any daily activity, no matter what that looks like.

CCO - Hunter Hindman
ECD - Matt Ashworth
Creative Directors - Beau Hanson, Rob Calabro
Art Director, Senior Art Director - Tynessa Jue
Copywriter, Senior Copywriter - Iman Omar

Executive Producer - Dan Watson
Producer - DP Odishoo

Director - Andre Stringer, Reset
Editor - Tim Brooks, Beast Editorial
Colour - Dave Hussey, Company 3
Graphics - Los York