Fitbit Alta

Fitbit's newest fitness tracker: Alta. 

The brand's first ever global product launch. 

 

Introducing Fitbit's first ever global campaign: the Alta
Fitbit’s first fashion-lead fitness tracker allowing anyone to count their lifestyle.

PROBLEM:
Reach an audience who aren’t dedicated gym-goers but can count their fitness no matter what they’re doing.

SOLUTION:
A campaign that encourages counting any daily activity, no matter what that looks like for you.

Director - Andre Stringer, Reset
Editor - Tim Brooks, Beast Editorial
Colour - Dave Hussey, Company 3