PROBLEM:
Nike wanted to reach a significantly younger and predominantly Black audience—unbothered by the brand affinity of previous generations.
SOLUTION: Listen to Black Women.
Nike wanted to lead now and into the long-term future with a range of voices and perspectives.
This first-ever series powered by Nike, made for Gen Z— a place where young Black women can listen, learn and see others like them on a range
of topics. Culture created by Black women.
FOR HER. BY HER.
A collective North Star of this project was to also change the trajectory of young women’s careers, both off and on camera.
With Nia Symone as our breakthrough host of the show, she’s already achieved some of her biggest dreams at just 24 years old.
Nike’s First-Ever Series For Gen Z Black Women.
Each episode is a themed topic for candid discussion that featured a professional athlete, a next gen, and a seasoned
“change-maker” paving the way for future women.
Championed By Black Women, Created For All Women.
Episode 1 | Money Moves
Leveling Up & Becoming A Boss
Featuring
Shelly Bell - Founder & CEO, Black Girl Ventures
Olamide Olowe - Founder & CEO, Topicals
A’ja Wilson - MVP Las Vegas Aces
Episode 2 | We Did That
The Power of Black Women in Sport & Fashion
Featuring
Sandrine Charles - Founder Sandrine Charles Consulting, Co-Founder Black In Fashion Council
Erica Bougard - Olympian, 5x Indoor & Outdoor Heptathlete
Tia Adeola - Fashion Designer
Director, Writer - Mahaneela
Director of Photography - Sade Ndya
Lead Editor - Nia Imani
Editors - Tajah Smith, Brian Foley
Original Music - Keiyaa
